cryptofreek

No, we’re not talking about some magical Apple device that attaches itself to your refrigerator and allows you to tweet and stream movies to your toaster at the same time…  IMAG is short for “image magnification”, and it is the term used to describe the video used at live events to bring you closer to the action when you’re in the cheap seats.

I’ve been in a few places recently where I though they missed the entire point of IMAG, so here are a few thoughts:

Does my venue even need IMAG?

Let’s try to remember the primary purpose of IMAG:  To bring the action on stage closer to the audience.  There is nothing more distracting in your small venue than your speaker’s face projected 10 feet tall on a screen thats only 20 feet from your audience.  If you can already see the stage on the people on it (in reasonable enough detail), most IMAG video is probably overkill.  Your video work should add to the atmosphere of whatever even is going on, not overpower it.

There is an exception to this however:  use IMAG in small venues when fine detail is needed.  If you have very intricate things happening on stage, close up video can make a world of difference.  Live performances involving complex music, artwork, visual aids, etc. can benefit greatly from IMAG even if the presenter’s are clearly and easily viewable by the audience.

For example, a few years ago I worked on an event with a tattoo artist on stage in mid-sized venue (300-400 seats).  In this case, there really wasn’t a seat so far away that you could not clearly see what was happening.  So, a (constant) close up shot on the speaker would have been a bit much.  However we had a camera set up and zoomed in on the tattoo, and it produced a dramatic effect.  It really did bring the entire effect to a whole new level.

Really, just use common sense.  There is a time and place to use IMAG in smaller events, but “just because I can” is not a good enough reason.

What’s “MAG” stand for again?

Now, the oposite end of the spectrum REALLY unnerves me.  A few weeks ago, I was at an outdoor event where I was at least 150 yards from the stage.  They had a big IMAG screen set up, but in 90% of the camera shots the image was on a 1:1 scale (sometimes smaller) with the stage.  Basically, the folks on the screen weren’t any bigger than they appear on stage.

Remember that you are magnifying the image so that your audience can actually feel that they are a part of the action.  If your attendees in the upper decks still can’t make out what’s happening on the JumboTron because the image is too small, you’ve just wasted your money.  Why do you even need the screens in that case?

When shopping for digital HD video equipment, the magic phrase is “3 frames or less”; supposedly, this is the magic number where the frame delay is not noticeable to us mere mortals.  At a standard video rate of 30fps, a 3 frame delay would be exactly 100ms.  When talking about pure digital video in a professional setting, it is CRAZY hard to get anything less than a 3 frame delay on your final output:

• 1st frame delay comes from the time difference between your camera optics and your digital output,
• 2nd frame delay comes from the time it takes your switch/mixer to process the video feeds,
• 3rd frame delay comes from your output source (monitor, projector, TV, etc).

This is basically the best case scenario, and if any of your equipment adds an extra frame in there anywhere, it becomes almost unusable in a live venue setting.

So, in a recent setup I’ve worked on we wanted to make sure that we were within that magical “3 frame” range, so we set up a little test.  I built some timer software that would display the current time down to a precision of 1ms; we ran it on a computer and filmed the computer screen.  We ran the camera through the video switch, and then the video switch out to a monitor sitting beside the computer.  This way, we should have been able to see any delay introduced by the system.  We bumped up the shutter speed on a still camera and snapped this picture:

Yay!  The delay is EXACTLY 100ms; you don’t get better results than that.  So, we hit our 3 frame cutoff mark; that’s great because it really is the best you could possibly hope to get (for the reasons above).  But this left me scratching my head, and this is why:

That video was produced with all of the same equipment (in exactly the same configuration); so, believe it or not, this is a 3 frame delay (100ms).  Obviously, 100ms is detectable by the human eye (yours detected it right?).  From more empirical testing, we saw that 100ms is approximately equal to the time it takes to blink or close/open the palm of your hand.  So, the moral of the story is, don’t let any video equipment sales/marketing person tell you that 3 frames is what you need to shoot for because you will never see the delay.  You should shoot for 3 frames because it’s a best case scenario and…

That’s not the end of the story, and if I left it there I would be doing a disservice.  While this short of a delay is detectable (with your eye), it is not always observable.  See, when not standing directly in front of the screen we could not see the delay at all.  For example, when filming someone speaking in the middle of the stage, there was no noticeable difference in what our ears heard and what our eyes saw on the screen.  Even though, there is a real 100ms delay.

Then, because light travels faster than sound, it would even be possible to reverse any perceivable delay at certain distances.  At room temperature, sound will travel approximately 110 feet in the 100ms time frame.  Here’s what that means:

• At less than 110 feet from the screen, what you see will be ahead of what you hear.  However, as I said earlier, the difference is hardly noticable.
• At 110 feet from the screen, what you see and what you hear will reach you at about the same time.
• Further than 110 feet, the images from the video will be ahead of the sound.  Thus reversing the delay all together.

The real moral of the story:  don’t make a butt of yourself complaining about a 3 frame delay that (while measurable and detectable) isn’t going to be noticeable in any real-world situation.  Take it from somebody who knows first hand; this ruined a whole week of my life!